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2. Pricing Strategies

Home » 2. Pricing Strategies
Quit Hiding Your Price
By admin
In 2. Pricing Strategies, 3. The Mental Game of Pricing
Posted November 30, 2021

Quit Hiding Your Price

Quit Hiding Your Price

I don’t know about you, but my in-box right now is filled with exhortations to use these final weeks of the year wisely, to make [...]

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Break Up with Hours
By Ariane Trelaun
In 2. Pricing Strategies
Posted September 11, 2018

Break Up with Hours

Break Up with Hours

When I started my business, I set my price in a super-scientific way. Basically, I ran into a friend who was doing something similar [...]

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Why Cost-Based Pricing Doesn’t Work, and a Better Formula to Use Instead
By Ariane Trelaun
In 2. Pricing Strategies
Posted August 21, 2018

Why Cost-Based Pricing Doesn’t Work, and a Better Formula to Use Instead

Why Cost-Based Pricing Doesn’t Work, and a Better Formula to Use Instead

A new client’s been in business for a while: she’s booked-up, her customers are happy, her Yelp reviews [...]

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The Single Most Valuable Thing You Sell
By Ariane Trelaun
In 2. Pricing Strategies
Posted June 12, 2018

The Single Most Valuable Thing You Sell

The Single Most Valuable Thing You Sell

“Sometimes, when we’re terrified of embracing our true calling, we’ll pursue a shadow calling instead. The shadow calling is a metaphor for [...]

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You are Not for Everyone
By Ariane Trelaun
In 2. Pricing Strategies
Posted March 20, 2018

You are Not for Everyone

You are Not for Everyone

While we were on vacation in New Orleans, we did one of those obligatory swamp tours. I say “obligatory,” but you know that as an #animalnerd and life-long [...]

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Charging the F.U. Price
By Ariane Trelaun
In 2. Pricing Strategies
Posted October 18, 2016

Charging the F.U. Price

Charging the F.U. Price

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