Quit Hiding Your Price
Quit Hiding Your Price
I don’t know about you, but my in-box right now is filled with exhortations to use these final weeks of the year wisely, to make [...]
Break Up with Hours
Break Up with Hours
When I started my business, I set my price in a super-scientific way. Basically, I ran into a friend who was doing something similar [...]
Why Cost-Based Pricing Doesn’t Work, and a Better Formula to Use Instead
Why Cost-Based Pricing Doesn’t Work, and a Better Formula to Use Instead
A new client’s been in business for a while: she’s booked-up, her customers are happy, her Yelp reviews [...]
The Single Most Valuable Thing You Sell
The Single Most Valuable Thing You Sell
“Sometimes, when we’re terrified of embracing our true calling, we’ll pursue a shadow calling instead. The shadow calling is a metaphor for [...]
You are Not for Everyone
You are Not for Everyone
While we were on vacation in New Orleans, we did one of those obligatory swamp tours. I say “obligatory,” but you know that as an #animalnerd and life-long [...]
