Do Your Thing provides financial strategy to creative entrepreneurs in the form of bookkeeping services, pricing & profit coaching. Our speciality is helping creative badasses feel confident about and in charge of their numbers, so they can get paid what they’re worth and build the lives of their dreams.

Do Your Thing is Ariane Trélaün & a talented team of bookkeepers.

Not your usual accountant (um, did you see the ink?), Ariane is devoted to teaching business owners how to read & understand the story their numbers tell, using this key data to make the best possible, most strategic decisions for their goals. And pricing? Pricing is pretty much her favorite topic, since it so often holds the key to transforming struggle into ease.

In a sea of people who are focused on getting you to break 6 figures or 7, Ariane cares much more about how many of those dollars you actually get to keep.

Ariane knows her stuff! She doesn’t just prepare our financials and hand them over for us to read and interpret but she gets deep in the numbers and has intelligent thoughts, advice and opinions about what she is seeing. If you are looking to level-up your understanding of your businesses financials, Ariane is your person.

Juliet Starrett

CEO, The Ready State

My numbers were binary. Money in – money out, with very little in-between. Ariane has organized my business in such a precise manner I feel less stress and know that I don’t have to worry. That allows me the time to continue driving the business forward, with confidence, in the day to day.

Christian Douglas

Owner, Christian Douglas Design

And what kind of life you get to make. Which is why she’s all about owning Your Hustle to Chill Ratio – i.e., being the boss of how much you have to Hustle to earn some well-deserved Chill.

Interesting fact? Ariane didn’t start out expecting to be either in numbers or in business. Nope, her undergraduate degree is in Russian Language & Literature, and it was only after working in positions of increasing responsibility in the non-profit sector that she went back to school for her MBA. Name a finance-related title, and Ariane’s had that job, in the non-profit and for-profit sectors, for small and large businesses, local, national and international — Controller, CFO, Vice President of Finance & Administration, Treasurer.

When not nerding out on everything business, Ariane is busy loving life, whether it’s tending bees and chickens on her farm in the Bay Area, training with her son and daughter-in-law for running races, hiking with her dog Mr. Burns and her sweetheart of 30 years, reading 52 books a year, writing, or just generally Instagramming everything.

Before I started working with Ariane, my “numbers” were a mess, and basically non-existent. I had nothing to refer to when trying to gauge if my business was profitable, where I might be overspending, and how much I could actually pay myself. Since working with Do Your Thing, I have gained a great amount of confidence in my business, and now pay myself a regular salary. I have clarity in how much money we are bringing in and where money is being spent.

For the first time I am able to go off concrete data, and not just that “feeling” about where the business stands. With all of this, I am now able to make goals for sales, spending and improve overall efficiency going forward. I would never go back to my old way of doing things. Ariane and Do Your Thing are an invaluable addition to my business. Thank you for everything!! I truly appreciate all you do!

Loop Flowers

My relationship with numbers in general has transformed immensely and I am forever grateful! Working with Ariane has helped me ease my anxiety about numbers, trust the process and work through the ‘shame’ about money matters. I feel more confident, I feel more organized and I am able to sleep better at night knowing that I have Ariane and her team rooting for me, keeping my records straight and allowing me to focus on the parts of the business that need me the most.

Chief of Wellness, Conscious Beauty Coach at Missy Moran Studios

Do Your Thing thanks our ongoing partners, whose tools make it possible to reduce the drudgery in your numbers so you can focus on what matters: life.

Do Your Thing acknowledges that our main office is located on the unceded ancestral lands of the Coast Miwok people of present-day Marin and southern Sonoma counties. We honor with gratitude the land itself, and all of its ancestors: past, present, and emerging.
As an extension of that honor and gratitude, we make regular financial contributions to Sogorea Te’ Land Trust, an urban Indigenous women-led land trust based in the San Francisco Bay Area that facilitates the return of Indigenous land to Indigenous people.
Read more about Sogorea Te’ Land Trust here.