By Ariane Trelaun

In 2. Pricing Strategies

Posted August 21, 2018

Why Cost-Based Pricing Doesn’t Work, and a Better Formula to Use Instead

Why Cost-Based Pricing Doesn’t Work, and a Better Formula to Use Instead

A new client’s been in business for a while: she’s booked-up, her customers are happy, her Yelp reviews [...]

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By Ariane Trelaun

In 4. Doing Your CEO Job

Posted August 7, 2018

Want Magic? Do the Work.

Want Magic? Do the Work.

If I’m being totally honest, I am disappointed in my performance in the half marathon I ran recently. I know, it’s an accomplishment, right, to complete 13.1 [...]

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